The "I Matter" collection was born from a desire to turn footwear into a manifesto of self-worth. Collaborating with Blanx Shoes, a brand known for providing a canvas for creativity, we sought to design a sneaker that serves as a daily reminder of the wearer's intrinsic value. The goal was to move beyond simple aesthetics and create a product that resonates emotionally with the user.
The "I Matter" collection successfully bridged the gap between streetwear aesthetics and social messaging. It stands as a testament to the idea that design has the power to uplift, creating a product that resonates emotionally with its audience long after the unboxing experience.
