This was a seriously fun mission: launching FYÜTCH and Aura V's album, "Harmony," which went all the way to a Grammy nomination! My job was to make sure this awesome music looked as good as it sounded, from start to finish. We went all-in on the physical formats, crafting killer packaging for the 12-inch vinyl and CDs—we're talking groovy gatefolds and detailed inserts—while making sure the digital assets were totally on point for streaming fans.
Then, we unleashed a high-energy, smart marketing blitz, hitting up parents, kids, and music critics alike. This entire journey, from designing the disc face to celebrating the Grammy nod, was about amplifying a brilliant, joyful project and making sure it got the massive recognition it deserved!
