This collection marks a pivotal moment not just for the Tribrant brand, but for the visual storytelling of African heritage. I was brought on to help transition Tribrant into their new brand story: one that centers on empowering African artists to reclaim and retell our forgotten stories.
"Vibrant. Alluring. Unapologetic." For this collection, I collaborated with Tribrant to launch their new brand narrative.
My task was to visualize the power of African heritage without falling into stereotypes. By focusing on forgotten stories and reshaping historical narratives, I created designs that stand for dignity and equality. This work isn't just about fashion; it’s an invitation to join a tribe of vibrant people who champion Black creativity and individual empowerment.
